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Largest Iowa Anheuser-Busch Distributor Protects iPads with Rugged Cases

Doll Distributing, Iowa's largest Anheuser-Busch distributor, protects productivity tool with rugged iPad case that includes added versatility 


In 1965, Doll Distributing's inventory began with 2,260 Anheuser Busch cases, 33 Budweiser kegs, 355 Goetz cases, and 7 tap accounts. Today, Doll Distributing services four different territories, across 23,197 square miles, composed of 44 counties in Iowa, and 9 counties in Minnesota. They manage more than 2,000 domestic and import beer specific SKUs plus additional SKUs for cider, mead, malternatives, wine and non-alcoholics. The beverage distribution industry has significantly changed over the past 50 years, requiring technology to keep people in different locations fully connected. Whether they are account managers, delivery drivers, or warehouse order selectors preparing shipments, workers need real-time access to data and other key information. 

Customer Challenge 

Doll’s on-premise and off-premise account managers use Apple iPads and a proprietary Anheuser Busch iOS software application to track current inventory levels, place special or reoccurring orders, and take notes to support their accounts regarding marketing and promotional efforts. After deployment of iPads to their account managers Doll Distributing's Information Technology Department recognized they needed a more rugged and versatile case. "Our account managers rely heavily on their iPads as their primary productivity tool," said Cristy Skram, IT Manager. Protecting those devices is important as it reduces downtime and expenses. MobileDemand’s rugged xCase for iPad provides durable coverage and versatility options that many other consumer grade cases do not.” 

MobileDemand Solution 

Designed and engineered to handle rugged environments that may encounter frequent bumps and drops, the MobileDemand xCase for iPad was the perfect fit. The premium case is proven rugged with its distinctive rubber corner bumpers that provide extreme-level shock absorption, passing the MIL-STD-810G ruggedness test from ten feet. Doll’s account managers also appreciate the briefcase handle and backhand strap, allowing them to easily carry and hold the iPad in different environments. “After working in the beverage distribution industry for 10 years, I was always trying to find a way to hold onto my iPad without dropping it while moving boxes and checking kegs, explained Katrina Bogler, On-Premise Account Manager. With MobileDemand’s large backhand strap, I’m able to securely slide the entire case and device onto my arm allowing me to use both of my hands while still accessing the tablet screen to continue taking inventory.” 

These cases are also equipped to be mounted in almost any setting imaginable, thanks to the patented snap mount plate system compatible with RAM Mounts and kits provided by MobileDemand. Designed to grow with the user, the iPad case features numerous screw inserts to attach ancillary add-on devices to expand productivity. 


MobileDemand’s rugged iPad cases provide superior device protection and peace of mind for Doll Distributing’s account managers, enabling them to focus on building brands and relationships with new and current accounts. They worry less about their vital productivity tools receiving damage or breaking from daily use. Instantaneous, accurate, and up-to-date information helps Doll Distributing continually strive to be the best beverage distributor in the industry.